Hola, I’m Alejandro (aka Alex or Chepo). I’m a Creative Director/writer with 20+ years of experience developing smart and not-so-smart ad campaigns for the U.S. Latino audience— no matter what platform they’re on. I’ve created work on all kinds of formats, for a wide range of industries like Beer, Telco, Pharma, QSRs, Spirits, Politics, Finance, Beauty, Auto and Insurance. From a big idea to a post copy, I always bring humor and cultural nuances in Spanish, English, and the Spanglish in-between.