Hola, I’m Alejandro (aka Alex or Chepo). I’m a Creative Director and a bilingual copywriter with 20+ years of experience creating smart—and not-so-smart— ad campaigns for U.S. Latinos, on whatever platform they’re on. I’ve worked across a wide mix of industries, from beer, QSR and auto to politics, finance and telecom. So whether it’s a big idea or just a quick post, I’m always trying to bring humor and cultural nuances in Spanish, English, and the Spanglish in-between.