Hola, I’m Alejandro (aka Alex or Chepo). I’m a bilingual creative/writer with 20+ years of experience developing smart, and occasionally not-so-smart, culturally-relevant campaigns for the U.S. Hispanic audience. I love telling meaningful stories and uncovering insights that connect with people, no matter what platform they’re on. Curiosity has led me to create all kinds of work, across all kinds of formats, for a wide range of industries—Beer, QSRs, Pharma, Politics, Spirits, Finance, Beauty, Insurance, Auto and Telco. So whether I’m crafting big brand ideas or a copy point, I always bring humor, a collaborative mindset, and a real understanding of how to speak to our audience in Spanish, English, and the Spanglish in-between.