Hola, I’m Alejandro (aka Alex or Chepo). I’m a bilingual creative/writer with 20+ years of experience developing smart and not-so-smart ad campaigns for the U.S. Hispanic audience— no matter what platform they’re on. I’ve created work on all kinds of formats, for a wide range of industries like Beer, QSRs, Pharma, Politics, Spirits, Finance, Beauty, Insurance, Auto and Telco. From a big idea or a copy point, I always bring humor, a collaborative mindset, and a real understanding of how to speak to our audience in Spanish, English, and the Spanglish in-between.